We all know that there is a scarcity of outlets available on the high street that cater to the hair and beauty needs of Black women, so we are more than a little excited to learn that independent mineral makeup brand MoMineral has launched it’s first makeup and crafts shop in Derby, UK to cater for the local community.
MoMineral Makeup was launched in 2015 when its founder Omolara Tayo-Sobajo saw a huge gap in the market for natural makeup products for black women and women of colour. As a passionate advocate for ‘many shades of beauty’, Omolara identified that mainstream makeup brands were not formulated with women of colour in mind and decided to take matters into her own hand by creating her own dynamic brand. MoMineral consists of foundations, blushers, lip glossies and mascaras, using pure minerals, which as we know is kinder to the skin.
At the end of 2017, MoMineral upgraded its website and launched the shop in Derby, which also sells unique crafts, handmade African jewellery and interior decorations. The space also serves as a creative hub for start-up and young businesses targeting Ethnic Minority Communities in the UK.
With a new foundation launching in the Spring too, this is an exciting time for MoMineral. Visit the website here for further details.