The #ShadesOfBeauty ambassador shares her Superdrug top ten…
As our Belles will know, earlier this year, Superdrug made a commitment to address the lack of diversity on the high street by launching the #ShadesOfBeauty campaign. With the help of ambassador, the lovely June Sarpong, the health and beauty retailer launched the #ShadesOfBeauty microsite; an online hub which offers a wider selection of products specifically for black and Asian beauty lovers.
We’re assuming that, as part of her role, June has been able to try out many of the products stocked onsite, and now, after a few months of working these into her daily grooming routine, she’s ready to share her top ten must-have hair and beauty products from Superdrug:
1. Shea Moisture Black Caster Oil Shampoo £10.99
“When Superdrug asked me to get on board with this campaign, immediately I jumped at the chance,” says June. “As a black woman, it is very difficult to find affordable beauty products. I’ve been working closely with Superdrug and I’m so glad that they have upheld their commitment by offering a wide range of products for women like me.”
The Shades of Beauty online section currently offers over 80 products for hair and brings together makeup products for darker skin tones.This makes it easier than ever for women of colour to find the right products suited to their needs. Everything online can be ordered for collection in customers’ local stores, or Health & BeautyCard members can have their order delivered to their home, free of charge.
If you’re yet to try out the #ShadesOfBeauty microsite, why not take a look and see what goodies await you ahead of all those Christmas parties?