Former pop star turned TV personality Rochelle Humes has been announced as the new face of high street fashion brand New Look’s forthcoming summer campaign. The campaign will launch at the end of March, and the partnership will continue throughout the season. The star took to her Instagram account to confirm the synergy, saying:
Look Mum BEYOND excited to announce that I am now the face of @newlook if you’d have told this to my teenage self I would have never believed you. Having the best time shooting our first campaign in Marrakech, stay tuned for all the exciting things to come #RochelleForNewlook #PINCHME#curlslikeus 😬
Rochelle will curate ‘The Rochelle Edit’, which will feature favourite pieces from New Look’s Spring/Summer collection. Congratulations Rochelle!