On Wednesday 21st February, The BRIT Awards returns to our screens. British music’s biggest awards ceremony will take place at London’s O2 Arena and confirmed guests for this year include Justin Timberlake, Stormzy and Rag ‘n’ Bone Man. The awards is never short on controversy, and over the last few years the organisers have faced criticism for their lack of diversity reflected in the nominations, which has previously resulted in the hashtag #BritsSoWhite spreading like wild fire on social media. This year, however, there does seem to be some positive advancements. Journalist, TV Presenter and former editor of our very own Blackhair, Afua Adom is set to present the Red Carpet for the BPI which will be beamed across the world. And as if that wasn’t exciting enough, BBC TV/Radio presenter Clara Amfo will be hosting the Red Carpet for ITV 2. Simply put: it doesn’t get more Black Girl Magic than this! We caught up with Afua to find out more about the big day, as well as her career trajectory.
You must be excited about debuting on the red carpet for The BRIT Awards, how did the gig come about?
I’m extremely excited, It has been two years in the making quite honesty. I have spent the last few years sowing the seeds. I was working at Arise TV in 2015 when I met someone called Daniele. We’d bump into each other sometimes and he always said he thought I’d be great for the (red carpet) job. We kept in touch and he eventually started up his own production company and discussions on The BRITs started bubbling again. He asked if I was still interested, I replied ‘definitely’ and then one thing led to another and eventually I was given the job.
Who are you most looking forward to seeing perform?
It’s been confirmed that Justin Timberlake is performing so I definitely want to see him, as well as Stormzy of course.
Who will be styling you on the night?
My dress is being made by a man named Issac who is an independent designer. My hairstylist Kevia Savage will style my hair, I’m thinking it will probably be my big crochet extensions.
The BRITs has received so much flak over the years due to it being perceived as a ceremony that serioulsy lacks diversity. What are your thoughts on this?
Yes, it’s definitely received a lot of stick and there has been a whitewash for years. I think it’s great the people behind the scenes are recognising both women and people of colour, and this year myself, Clara Amfo and Maya Jama will have hosting duties, which I think is really powerful. Good on them for listening and being willing to implement change.
What else does 2018 have in store for you?
I’ll continue to work for ABN TV, and will also be working on a documentary on African music. In addition to that, I’ll be hosting the Women 4 Africa awards as well as Reggie & Bollie’s nationwide tour, so quite a busy year for me.
You can watch Afua live from The BRITs Red Carpet on February 21st by visiting bpi.co.uk where the event will be live streamed