Boucleme and DryBy Launch DryBy Curls

Michele Scott-Lynch

Curly girls rejoice! Popular hair brand Boucleme has joined forces with DryBy Curls to form one of the first blowdry bars catering specifically to curly hair. From September 19th women with curly, coily hair patterns will be able to visit DryBy Studios in central London and be offered a blowdry by one of the stylists who have been trained in curl specific product application. Boucleme founder Michelle Scott-Lynch says: “ I am super excited to be launching the first ever dedicated curly blow dry at DryBy with Boucleme. Since launch, Boucleme has been dedicated to creating an effective range of products to help curly girls embrace the uniqueness of their hair unapologetically. Being able to fulfil this calling with a team of visionary and talented hairstylists is a logical next step. The Boucleme range will be used throughout the styling session, along with tailored application advice and tips”

DryBy Curls will be available from Tuesday 19th September at DryBy Studio, 74 Mortimer Street, London, W1W 7RZ, click here for full details.