Recently we had the pleasure of attending the launch of Big Hair No Care’s new retail space at Brixton’s uber cool Pop Brixton , which serves as a creative hub for local, independent businesses. Founded by Instagram influencer Freddie Harrell, Big Hair No Care @ Pop Brixton is a fun, welcoming meeting place for the natural hair community and is set to become a hot spot for creative and entrepreneurial women of colour to connect and collaborate. Big Hair No Care is a genius line of clip-ins designed specifically for those with Afro hair. The range offers two easy to install types of extensions - Zero Drama Queen (£40), that adds voluminous natural looking tresses to the hair and No Stress Princess (£40), which mimics the look of a blow out on natural hair. Both styles are available as lace front wigs also, which retail at £105. The evening kicked off with a riveting, heartfelt and inspirational speech from the main lady herself, Freddie, who spoke passionately about her burning desire to create a brand that is empowering for black woman and represents our strengths and values. We were then given a demonstration on how to apply the extensions, and I must say, even if you consider yourself a hair novice, you will get to grips with the straightforward application process. Better still, the end results were stunning – the clip-ins blending in with the model’s hair perfectly. Canapes and delicious rum punch beverages flowed freely, and brown beauties of all shades and walks of life converged and celebrated the arrival of this much-needed brand, along with the beautiful, talented and effervescent mastermind behind it.
It was nice to see Freddie sharing her space with fellow dynamic Black owned brands such as Afro Hair and Skin Company, JIM + HENRY, and there was also an appearance from Miles and Mia, the two real life personalities from their self-titled educational book. Congratulations Freddie, we wish you the best of luck! If you are a London based brown beauty, do ensure you pop down and support this vital space. Big Hair No Care @ Pop Brixton is open from 11am – 7pm daily, click here to learn more about the range.