Anything that promises to help make our tresses longer and more luxurious undoubtedly receives our full attention. And that’s exactly what happened when we received word that best- selling natural hair brand AS I AM has launched its new range Long and Luxe here in the UK, after successfully launching across the pond recently. The line (which comes in a gorgeously festive-looking red casing) features seven products to help enrich your scalp to foster healthy hair growth. Products include: Strengthening Shampoo – a length-boosting cleanser; GroWash – a beautifully scented conditioner containing a special blend of natural ingredients, Curl Enhancing Smoothie – a curl defining cream that delivers shine and definition to your twists and braid outs, plus four other high-performing products. The key ingredients in this range includes passion fruit and pomegranate, both known to facilitate hair growth by producing stronger roots and a healthier scalp. ASIAM products are available to purchase at Look Fantastic, which you can shop here.