Two sisters are on a mission to improve the hair extensions industry by appealing for tighter regulations across the board. Christina and Grace Adesina (pictured) recently launched Fair Hair Care after becoming increasingly frustrated by the lack of standards and care employed in the industry. The company is dedicated to putting transparency and quality at the heart of hair consumerism, challenging manufacturers and stockists who sell low-quality extensions at high prices to raise their standards.
Fair Hair Care will start by setting industry standards for manufacturers and hair companies who sell extensions globally. The organisation intend to use their Fair Hair Care mark on products to reassure consumers that the product has been assessed and has met the criteria mark. Consumers can also go onto the Fair Hair Care website to find out how these brands have met the criteria.
We caught up with one of the co-founders of Fair Hair Care, Christina Adesina, to find out more:
What inspired you to start Fair Hair Care?
It was born put of frustration of being unable to identify a standardisation of hair extension quality and misleading marketing information. As consumers we wasted a lot of time and money purchasing hair which we thought was good quality hair.
Part of your mission is to secure 500,000 signatures from women who also want to see an end to unfair practices in the hair extensions industry. How easy/difficult has it been persuading women that this is a worthwhile cause to support?
We are looking for 500,000 subscribers to our mailing list to prove to the industry women want to see change. We are not finding it hard to convince women who already wear hair extensions to subscribe. I would say that at this point in time most consumers place emphasis on quality than sustainability and sourcing. However, if they received information that the human hair supply chain will stop due to unsustainable methods or practices then I am sure this will be a massive concern to them and may start buying human hair extensions from sustainable sources. So, part of our job as an organisation is to educate consumers is to make an informed purchase.
The extensions industry is insanely lucrative. What do you think will be the reaction to your initiative from those within the industry?
Yes it is insanely lucrative and moreover a very competitive landscape- especially for emerging brands. We have had a very positive reaction from brands that have approached us so far. We know brands are committed to providing great products to their customers and want to stand out from the crowd and understand the benefits to being third party verified.
What are some of the plans you have in place to ensure we can purchase our extensions knowing that they have been sourced ethically?
It is very difficult to identify ethically sourced hair in an highly unregulated industry. So we focus our assessment criteria on the hair extension suppliers and their working practices in their factories. In addition we also look at hair processing techniques, quality and ways brands can be environmentally friendly.
How can our readers get involved?
Please visit our website fhairc.com and subscribe to our mailing list. Once subscribed you will be updated on the latest news and latest Fair Hair Care Approved brands.