DJ and presenter Sarah Jane Crawford is on a mission to get the nation to take embrace one of the fastest growing lifestyle trends – veganism. Sarah became a vegan in 2015 after a series of synchronised incidents led her on the path to a diet and lifestyle change. Since then she has become a passionate advocate for veganism and recently became an ambassador for the charity Veganuary, and is on the verge of launching a vegan app. We caught up with her to learn more about her journey, and of course, we couldn’t resist dropping a few questions about hair in the mix.
Your hair always looks immaculate, what kind of hair day are you having today?
Well actually today I’m wearing a beanie hat as it’s so cold (laughs). A friend of mine has recently started her own extensions company and her hair is called Prestiige, so I’m wearing long Brazilian hair extensions at the moment with my own hair left out at the front.
Talk us through your hair routine…
If I’m wearing my hair as it is at the moment (extensions with the front left out) then I’ll always make sure I deep treat my actual hair when I remove them, I’ll use something like Philip Kinglsey’s Elasticizer which is great for deep treatments. For my day-to-day maintenance I still use my old faithful Luster’s Pink Oil Moisturizer and I love Mazuri Shea Butter Naturals Co-Wash Conditioner and their Fresh Start Conditioner. I love going for blowdries although I don’t do them as often as I tend to let me hair dry naturally now. I’m not great with prepping my hair for my bed as I usually just crash out.
Have you ever had a hair disaster?
I’ve had loads of hair disasters. The one that stands out is in 2010 I decided to dye my hair blonde which was a huge mistake. My friend and I developed an obsession for white blonde hair with dark roots and decided to try it out. I accidentally dyed all of my hair and it caused so much damage. Every colourist knows that everyone’s hair lifts colour differently. I didn’t know the difference between getting an ashy blonde or brassy blonde, and unless you get the right colour it won’t go according to plan. It took me ages to get my hair back to a decent colour, and now I only get my hair coloured professionally.
I know you’re really passionate about veganism and recently designed an app called “Viappi”, which will locate the nearest place to eat vegan. You became vegan two years ago, tell us about your journey…
It’s funny, because I’m just in the middle of putting a presentation together and I was thinking to myself what could be my reason to make such a drastic and life-long change. I’m not necessarily the type of person who gives up things easily, habits die hard for me. While writing the presentation I realised there were three factors which played a part: Beyonce did a vegan challenge called 22 Days Nutrition, which is based on the idea that you need at least three weeks to beak a habit. Secondly, JME came into my studio to talk to me about veganism and it was the first time I spoke to someone who came from a similar background as mine who was vegan. He brought in really nice food and vegan snacks like cookies and crisps, and we visited this really cool vegan restaurant in King’s Cross. He just seemed so passionate about it and left me feeling really inspired. And then the third thing, he recommended that I watched a video on YouTube called The Best Speech Ever by Gary Yourofsky. The clip is quite extreme; Gary’s quite a marmite type of character to be fair. But he’s very smart and a brilliant speaker. The real slam dunk for me came when during the clip he visited a factory farm and it’s the most harrowing thing to watch. I’m someone who believes in equality, and I hate injustices and I really don’t believe in the bad treatment of animals, so it really made me think. All three of these factors combined at the same time.
What do you say to people who say that vegan food is bland?
Well that was a concern of mine initially too, and I made it clear to the guys who I was collaborating with on my vegan app Viappi that I wanted tasty recipes on there. Everyone assumes that the flavour comes with seasoning from the meat but we have recipes of some of your favourite foods using meat substitutes that taste just as good.
What does 2018 have in store for you?
I’m looking forward to launching the app and encouraging people to join Veganuary, a charity which aims to inspire people to try vegan in January and throughout the rest of the year. I’d also love to write a book on veganism aimed at people who have been eating meat for years and want to take steps towards getting on the path to veganism and staying on it. I just think it’s about educating people, not only on matters of health, but the welfare of animals too.
Sarah Jane Crawford is an ambassador for Veganuary, and will also be presenting The Strongest Man In The World which airs on Channel 5 throughout December and January.