Fashion Stylist: @uo_styling
Hairstyling: @elizchstylist ; @charishair
Make-Up Artists: @anitabrows, @its___sarah
As the famous quote says, “Alone we are strong, but together we are stronger” – Unknown. So in hopes of promoting unity between women and hopefully eliminating rivalry (commonly known between women), I present to you the Charis Hair ‘Boss Lady’ wig campaign!
In collaboration with 5 beautiful women, who are influencers and entrepreneurs in their respective fields. Not forgetting to mention that one of these ladies was recently named in Forbes Africa under 30. This campaign is about celebrating strong, independent and focused women; women on their chosen ambition paths, women who are becoming established in their areas of expertise as well as championing those who are working hard to reach success.
A Campaign like this reiterates the message that we all are boss ladies and that with hard work and dedication you can always become a better version of yourself. It’s important too strive for excellence and be fearless in all you do in life. But in doing so, coming together to be unified in our diversity, believing that the world is big enough for us all to thrive and flourish – whilst supporting and helping each other get to the top is key!
“To me, being a boss lady is about being Smart, Sexy and Comfortable”
Wearing Cami by Zara and Jacket by River Island
“A boss lady to me is a beauty with brains”
Wearing cami vest and blazer by Zara
“Being a boss lady to me means living your life on your own terms, not allowing any one define you and unapologetically being yourself”
Wearing suit by Zara
“Being a boss lady to me means three things; Equipping, Educating and Empowering”
“A boss lady is a woman, irrespective of age, race or background; that is inspiring to many through her journey of pain, hurts, hope & strength; fallen many times but rises stronger. That’s a boss lady right there!”
Behind The Scenes: