Alysha Peart is already making waves in the wig industry. She is the founder of Her World Hair, a luxury wig line with a conscience. Her World Hair sets a wonderful example to the rest of the industry by donating profits to charitable causes in Africa and the Caribbean.
Alysha hails from Sanderstead, Surrey but by making the big move to Asia, she’s right at the heart of production. Not only does she live in China, she has gone to lengths to learn the language.
“I originally moved to China in 2014 to teach English, and still live and work there today. I use my proximity to everything as an advantage. I am constantly seeking out the best hair quality and hand pick all the hair myself. I’m able to walk into factories and talk to our manufacturers in their native tongue. Moving to the source of production and learning the natives’ language is a very important part of my business. It’s my way of ensuring my customers feel reassured about their customised wig. I can guarantee authenticity. I guess that’s what makes me different – I am a woman of colour in China. I am at the source and not just the middleman”.
Alysha hadn’t always wanted to go into business. But by following her interests and seeing how it paid off, she was able to carve out a space for herself in the hair industry.
“I studied French and Spanish at university and I love language learning. I was looking for a new challenge, so I visited China for a few months in 2012 before moving permanently in 2014 to teach. Whilst I was there, people back home in the UK would ask for hair. I wasn’t sending home the best quality hair that the market provided, just what I had access to. This motivated me to vastly improve my Mandarin and Cantonese skills. So I took a break from the business to study harder and do intense research, which included hair testing for just over a year. Armed with my language skills, hair knowledge, quality testing methods, and connections across southeast Asia, I can now guarantee my customers a high quality superior product. Now my friends and family are always very pleased with the hair I send them.”
The best part of running a business, Alysha says, is her all female team that have helped her push the Her World Hair brand forward.
“What I’ve loved the most is meeting the women who helped build my brand, from the photographers, hairdressers, YouTubers and Instagram girls who wore the wigs, to the makeup artists and other business women I’ve met at networking events. This is how Her World Hair was created. I soon realised that it wasn’t just about me. It’s bigger than me. It’s about the women this business support, and my clients”.
Alysha describes her ideal client.
“Her World Hair creates custom wigs for women of Caribbean and African descent living in the UK and continental Europe who just want decent, quality hair. She may have worn wigs before and suffered from disappointment from the poor hair quality, so Her World Hair is here to turn around her misconceptions about buying hair online. Her World Hair’s mission is to introduce her to a wig supplier she can trust. This mission is backed by our REVIVE ME FOR FREE© guarantee. Our clients can return their custom wigs at any time within the first twelve months of purchase and we’ll refresh their wig with a new cut and colour, or even replace the lace. We’ll basically do anything they need to bring the wig back to form, and we’ll do it all for free”.
Her World Hair is more than just a wig line. Alysha sheds light on the company’s philanthropic arm.
“At Her World Hair, we believe there is hope in hair! We plan to join forces with the Chakabars family as we admire their mission and goals. Chakabars Family is a charitable organisation which has partnered with schools in Ghana and Jamaica to provide education to children who would have gone without
Education is truly one of my passions and my goal is to always do my part to pay it forward to the next generation. Currently with every wig purchased, a percentage of our profit will go into the building of the Wood World Mission School in Akosombo in Ghana, and the refurbishment of Haile Selassie High School in Kingston Jamaica. My roots lie in Jamaica and this cause is very near and dear to my heart.”
Running a business has not been without its challenges
“What I found challenging was understanding the business culture I was operating in. At first, I found it difficult to make true connections with local manufacturers because I went in trying to do business the British way. But I soon discovered that being successful had a lot to do with being culturally aware. For example, ‘GuanXi’, a particular way of networking and building business relationships in China eventually opened many doors for me. Also, I learnt specific business terms and began to communicate with factory bosses and suppliers in the way they knew. This dropped the language barriers, allowing them to be comfortable to tell me the truth about things in their industry”.
Alysha offers words of advice to people who have ambitions of starting their own business.
“For an aspiring entrepreneur, I would advise that they make genuine connections with people they want to work with. Next, build a team. There are so many components in building a business and it’s so hard to do it alone”.
Follow Her Hair Word on Instagram: @herworldhair