It should come as no surprise to those who are reading this, but Afro hair is rarely seen in mainstream advertising, let alone on giant city-centre billboards. A new project is aiming to actively change the narrative with the launch of a new campaign called #Afrovisibilty featuring powerful images of black women wearing their hair in beautiful natural hairstyles.
The series of posters were created by an organisation called Quiet Storm, and features a diverse range of women who were chosen through an open audition. The ladies all come various walks of life and professions which include a teacher, a finance manager, and a writer who all declare that they are ‘proud to be me.’
Lekia Lée, founder of Project Embrace, said: “When you feel empowered, you can achieve anything. This is how we want black women and girls – and anyone else with curly hair – to feel after seeing our billboards. We want to inspire them to feel confident in the skin they are in and the hair that that they wear.”
Lée launched Project Embrace when she realised the only black women her daughter Siirah would complement had straight hair. Lée wanted to challenge and expose the negative issues around afro hair by celebrating black girls’ beauty and stopping them from growing up feeling “unpretty”, which can affect their overall self-esteem.
Trevor Robinson OBE, Founder and ECD of Quiet Storm, said: “This feels like a really positive step forward in a very complicated subject. Lack of black representation in the media and how that effects our kids – my own being a perfect example – is obviously an issue close to me. When you’re constantly bombarded with Caucasian perfection and there is nobody out there similar to you it’s hard to feel good about yourself, and we can’t underestimate the effect this has. We’re extremely proud of this campaign but we feel there is still a very long journey to embark on.”