Last weekend Shades of Beauty Live came, saw and conquered, launching its first ever event much to the delight of black beauty enthusiasts across the country.
Hailed as the UK’s first ‘Black Beautycon’, hundreds of women of colour converged at London’s iconic Lindley Hall for the two day beauty and hair extravaganza. The event featured stands featuring some of the most popular Afro hair brands, and it was also quite inspiring to see a wealth of independent black owned brands as well.
In addition to the vendors, Shades of Beauty Live also played host to a series of invigorating and affirming talks featuring many prominent, intelligent and inspirational speakers from the community including Vogue’s Contributing Editor, Funmi Fetto, Sharmadean Reid MBE and body positivity ambassador and author, The Slumflower (Chidera Eggerue). Topics covered were varied and multi-faceted reflecting the diverse range of women in attendance at the shows.
The event also marked the launch of the organisation’s #MyShadeMatters campaign which aims to challenge the widespread homogenized notion and lack of diverse representation of black women, which Shades of Beauty is committed to counteracting, starting with a visual campaign of black women with different complexions and sizes often marginalised by mainstream media and society in general.
Shades of Beauty Live Co-founder Christina Adesina said: “So often we are fed images of the quintessential woman of colour who is usually very slim, has a caramel complexion and loose curly hair. This sends a detrimental message to young girls and women who do not fit that ideal. I want my young dark skinned daughter with 4C hair to love the skin she is in and know that she is beautiful, hence #myshadematters and our event Shades of Beauty Live.”
Ultimately, Shades of Beauty was a celebration of black beauty and black girl joy in all its colourfully diverse splendour. Roll on 2019.