If you’ve spent any time on Instagram recently no doubt you would’ve noticed a certain hair trend spreading among celebs and influencers alike like wildfire. Yes, we’re talking the trend for super LONG, super EXTRA, super DRAMATIC , floor sweeping hair, and everyone from Beyonce, Nicki Minaj, Keyshia Ka’oir and Jennifer Hudson is getting involved. The look came to the forefront in popular culture around 2016 when Beyonce debuted extra lengthy blonde single braids in her iconic visual album opus Lemonade, and it’s been steadily gaining traction ever since. They are generally achieved by adding hair extensions, single braids, or an attached ponytail, and depending what method you choose, can take as little as a few minutes or many, many hours. Nicki Minaj recently unveiled her pink braided extensions for the video to support her new single “Motorsport” and revealed the braids were styled by celebrity hairstylist Kim Kimble (who also styled Beyonce’s braids for Lemonade), led by Kendra Garvey and took 7 hairstylists and 36 hours to complete.
We definitely expect this style to continue to grow (pun intended), so we caught up with Natasha John Lewis, co-founder of My Hair Bar to discuss how to get the look. Natasha says: “I’ve definitely noticed the increasing popularity of women wearing their hair in super-long, Rapunzel looks and it’s definitely achievable. I’d say, if you are going for braids, make sure you don’t leave them on for too long (maybe 2-3 weeks) as the more weight your hair carries, the more chance you have of causing breakage. With extensions, I’d suggest going for 40 inches of hair, and purchase from a reputable supplier, I wouldn’t advise you buy online as you can’t be sure of exactly what you are getting. Also bear in mind that when you are getting them installed you don’t want them to be voluminous, it’s more about length than thickness. And definitely use gel or glue to apply. I know many women are reluctant to use glue, but if it’s done properly this is the best method to achieve this look. I consider this trend an ‘occasional style’, it’s perfect for an event, a birthday, or anytime you are a planning on making a dramatic entrance. It’s a fun look”