A few days ago we exclusively unveiled the stunning new hair collection from KeraCare entitled Pure Collection. Styled and conceptualised by award-winning stylist Michelle Thompson, the various looks – which run the gamut from vintage finger waves to curly fros and tousled locks – were created to celebrate the beauty and versatility of natural hair. Check out the video highlights from the breathtaking shoot. The Pure Collection was also created as part of KeraCare’s 25th anniversary celebrations. Over 40 years ago brand founder Dr Ali. N Syed had a vision to create the most innovative hair care products for women of African descent. Two decades later the brand remains stronger than ever.
