Tucked away on a side street minutes from Oxford Circus stands DryBy salon, a contemporary salon that specialises in blowdries, and quick treatments for the time-pressed, professional woman. The salon has joined forces with natural hair brand Bouclème to offer clients with Afro/curly hair textures a treatment and style, and we were invited down to try out their services.
The salon is decorated in muted tones, replete with luxurious ivory curtains and quality finishing. The layout is quite unique, and gives off the a chic hotel vibe. Instead of individual work stations traditionally found in salons, DryBy Salon utilises one long marble table with stylists and their clients occupying a slot on the table, leading to a warm and intimate salon atmosphere. Our salon tester is Maria Tumolo, a lifestyle/parent blogger who resides in London. Maria has short-medium length natural curls that are springy and really defined. At the time of her appointment, Maria’s hair was partially coloured red, a colour that she is currently trying to grow out. Maria is introduced to her stylist Connor who explains that he will be giving her a cleanse, and a two-minute treatment and style using Boucleme products. Read below to see how Maria got on:
What was your hair like prior to treatment?
My hair was in overall good condition. However, I’m growing out my TWA which was colour treated a year ago. So, the ends are quite dry.
What did you hope to achieve with your visit to DryBy Salon?
I felt my hair need a good hydrating treatment but I also wanted to learn new tips to care for it better at this stage of my natural hair journey.
Describe the decor and atmosphere…
I would say the décor is very modern with an uptown city vibe. It’s quite spacious because of the clever layout. There is one massive table centrally located in the styling room. All clients are seated at this table which has enough room to avoid personal space being encroached on but still imitate enough allow for conversation if one desired. It feels like a big dressing room where you can hang out with your pals and get glammed up. The staff was friendly and helpful. They set me at ease. I had a lovely cup of tea while the hairdresser went through the process of the treatment with me.
What treatment/style did you have?
I had a wash ‘n’ go (with a treatment)
What products were used for your treatment?
DryBy is known for their curl treatment using curly hair care range Bouclème. The hairdresser used a selection of proudcts from the range for my wash ‘n’ go.
What advice was you given about upkeep and aftercare?
I was told never to use a brush on my curls, its best to finger detangle and use a wide tooth on the ends. My hair is thin, so the brush prevents me achieving the volume I crave.
Were the results what you expected?
Yes, 100%. My hair looked healthy and hydrated. The curls were popping in a way I’ve not been able to achieve myself. My faded hair colour got a new lease of life too, which I didn’t expect.
Would you consider returning to DryBy Salon, and if so, in what capacity?
I certainly would. I love the place; and the results of the curl treatment! It’s affordably prices and only takes an hour. I would visit for the occasional treatment and style, simply because the salon is not close to me. Additionally, I prefer to keep my visits as a special treat.
Maria received the Bouclème Treatment at DryBy Salon using the following products:
- Bouclème Hydrating Hair Cleanser
- Bouclème Intensive Moisture Treatment
- Bouclème Curl Cream
- Bouclème Curl Defining Gel
The price of the Boucleme Treatment is £55 for a 60 minute treatment, visit here to make a booking
And to purchase Boucleme products visit here